Pawsch Franchise Summary

What started as a dream and a crazy idea, then turned into a concept business and has now become a reality with what appears to be a fantastic future.  To think that a brand new company could experience such phenomenal growth in the face of one of the most difficult economic periods in history (and with hardly any advertising) is pretty amazing.  The question I always get is, “So how are you doing it?”  The answer to that question is actually quite fundamental; we place great focus on understanding our clients' pet nutritional needs, we live by a culture that places our clients’ best interests ahead of our own, and we fill a service and advice gap that exists in the $50 billion-a-year pet industry.

So, why all of the hype regarding the Pet Industry, Pawsch, and You?

• The pet industry continues to be one of the fastest-growing industries not just in the US but also in the world.  It is expected to move into the #4 largest retail sales ranking by 2012.

• On average, 1 in every 2 people you meet will have a pet.  What is even more surprising is that there is a greater chance that that person will have more than just one pet.

• The life cycle of a pet household is another statistic that is quite interesting.  Many people think in terms of the life cycle of an animal which is quite different than the life cycle of a “pet household.”  When a household loses one of its pets, the household on average will bring another pet into the family within six months. Furthermore, 70% of the time the household will bring two or more pets into the home to fill the empty spot left by the pet that passed.

• Pet food is a recurring consumable product.  It truly is a need to have vs. a nice to have.  So, even in difficult economics periods,  pet products are a staple.

• First and foremost, it is the Pawsch Culture.  We live by our Core Values (Care, Honesty, Respect, Listening, and Pride).  When we do this we deliver more than pet supplies; we deliver an unprecedented Client Experience.  That is our end goal:  To serve our People/Pet community like we would like to be served.

• Pawsch is unique – we are a relationship-based business in a retail industry.  This may be our single biggest competitive difference.  It is very rare to find a relationship-based business in an almost exclusively transactional-based retail industry.

• The best way to describe Pawsch is that we are really “the milkman” (service or relationship delivery to the home) “with a little bit of the Geek Squad sprinkled on top” (advisory or pet nutritional knowledge).

• Sound, objective pet nutritional advice by people who are knowledgeable about the dietary needs of dogs and cats is very difficult to find in an industry where the focus is turning to the Health & Wellness sector.  Pawsch places great focus on education so that its Pawsch Pet Professionals can confidently provide quality advice.  There is no greater feeling than knowing your advice has made a positive difference in the life of someone else.

• The greatest commodity in our lives today is time.  We save our clients the time, energy, and inconvenience by bringing the exact need-specific pet products to them vs. their having to go get whatever is in stock.

• Pawsch Shared Services makes owning your own business more affordable, more efficient, and more effective.

• There’s no one else that knows us better at Pawsch than our clients.  So, who better ask about us than someone who already knows us.  Who knows, you may already be a client.

• Owning your own Pawsch Franchise can be very rewarding, both financially and emotionally.  Having the opportunity to know that you are truly serving people with products and services that touch them so close to their hearts is so rewarding and fulfilling.

• In two words, “It’s fun!”  Being able to take care of pets and people everyday is a gift.

• Being a Pawsch Franchisee is all about building relationships with people and pets.

• Being a Pawsch Franchisee gives you the power of a corporation with freedom of entrepreneurship.

• From a business perspective, Pawsch Franchisees do not have receivables.  That’s right - you do not have to worry about people paying you, it is all taken care of through Shared Services.

• Being a Pawsch Franchisee is less than half the monthly expense than any single retailer would have to pay to own a bricks & mortar pet store.  The start-up is astronomically less than if you opened up a pet store on your own.